Flower delivery is a key service offered by floral designers. Customers often look into their collection of flower arrangements in-store or online. Customers' purchases are then delivered to a recipient's address. Dedicated to giving customer satisfaction, florists make the effort to look at their needs. They provide customers only the most flawless flowers and arrangements. This means making sure they last for more than only a couple of days. And every flower designer knows that making an effort to always keep flowers fresh is and ought to be their # 1 priority.
Proper Storage In-Store and Before Delivery
One of the most effective ways to enjoy lasting flowers is to keep them chilled. It's also best to keep them off of direct sunlight. To make that happen, most, if not all, florists own at least one fridge cooler in their shop. This keeps their stock of flowers fresh and cool. Others even get particular storage machines to keep their floral goods at a brisk 36-46 ° F. Florists also put wrapped up arrangements in a cooler before delivery or pick-up. This retains the flowers in great shape until they come to the customer or recipient. A lot of larger shops also get cooling vehicles or temperature control tools. With temps at 36-46 ° F, floral orders stay fresh even with long-distance travels. Several flower shops also do same-day delivery in their local area and nearby cities. So, customers can deliver lovely arrangements to their loved ones in as quickly as a couple hours!
Development of Flower Delivery
Along with operating their store, florists take orders from clients. They also consult clients about demands they have for large gatherings and special holidays. Prior to the internet, much of the flower shop's customers were walk-ins and telephone calls. These clients typically wanted a single bouquet or arrangement delivered that exact same day. Nowadays, clients sometimes place large orders or custom-made floral arrangements. These are normally particular to activities like:
- a wedding
- a luxurious party
- holiday bash
- a celebration of life.
After receiving their orders, florists design the designs according to the customer's needs. These orders are then prepared for pick-up or sent out for delivery.
Who Does the Flower Delivery?
Florists are in charge of designing and putting together floral arrangements for their customers. Flower delivery drivers then pick up orders at flower shops and deliver them. Flower delivery roles are often entry-level jobs, so no background is required. But at a minimum, they should hold a valid driver's license and a pristine driving record. Most floral shops use box trucks to deliver their items to clients. Drivers must know how to use and maintain these vehicles.
The general rundown of a floral delivery drivers' duties are:
- Placing flower arrangements into the delivery vehicle
- Looking for any damages informing the florist about any concerns
- Bringing floral arrangements to customers' or their recipients' offices or homes
- Occasionally, asking for the recipient's signature as proof of delivery
Other than that, drivers also help in the shop or storehouse. These include unboxing deliveries of flower supplies. They may also help the staff arrange floral products in the stockroom.
Read about our flower designer service.